Ruul.io - Automate database updating process

The Company

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Ruul is a global hiring and compliance platform that enables companies to seamlessly hire, manage, and pay freelancers and employees across borders—without legal friction. For businesses, Ruul offers compliant international contractor management; for freelancers, it provides a streamlined way to invoice and work with companies globally.

By facilitating cross-border talent collaboration, Ruul helps companies tap into a global talent pool while ensuring regulatory alignment.

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The Challenge: Tracking Freelancers' Employment Status at Scale

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With thousands of active freelancers using the platform, Ruul needed to continuously monitor the professional status of its users.

Key challenges included:

• Differentiating full-time freelancers from those with other full-time jobs
• Keeping employment data current for accurate segmentation
• Needing a scalable, automated solution to search by email and retrieve LinkedIn profiles, including job titles and employers

While Ruul tested other tools—Phantombuster, Clearbit, and ZoomInfo—they ran into problems:

• Phantombuster lacked accuracy and consistency
• ZoomInfo didn’t align with the use case
• Clearbit was overpriced for the specific enrichment needed
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The Solution: Fast, Affordable, Accurate Enrichment with Reverse Contact

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Ruul selected Reverse Contact after testing its real-time enrichment capabilities—and it proved to be the perfect balance of performance and price.

Using Reverse Contact’s API, Ruul was able to:

• Search thousands of user emails at scale
• Retrieve accurate LinkedIn URLs, job titles, companies, and industries
• Automate the updating of freelancer records in their internal systems

“Reverse Contact gave us what others couldn’t: fast, reliable enrichment without bloated pricing or unnecessary features. It fits our workflow perfectly.”
– Barış Asa, Growth Manager at Ruul

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Implementation Workflow

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1. Exported freelancer emails from the internal database
2. Queried Reverse Contact via API for each email
3. Parsed enriched data—LinkedIn URL, title, company—for real-time user updates
4. Integrated enriched profiles into internal freelancer management system

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The Results

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Time savings of 80% compared to manual or script-based lookups
No more scraping or maintaining brittle scripts—everything now runs through a single API.

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Enrichment match rate over 85%
Ruul successfully enriched the majority of freelancer profiles with fresh LinkedIn data.

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Cost savings compared to Clearbit or ZoomInfo
Reverse Contact offered enterprise-grade enrichment at a fraction of the cost of larger providers.

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Improved segmentation and freelancer experience
With accurate employment data, Ruul can better tailor communication and support based on each freelancer’s work model.

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Takeaway for Global Hiring Platforms

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If you need to enrich and maintain thousands of user profiles:

• Don’t rely on incomplete scraping tools
• Avoid the cost bloat of generalized enrichment platforms
• Use Reverse Contact for direct, accurate, API-driven enrichment based on real-time LinkedIn data

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Conclusion

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For a platform like Ruul, where freelancer data accuracy is essential to operations, Reverse Contact proved to be a critical tool—helping the team automate insights, save time, and optimize internal workflows.

It’s a reminder that when you're managing a global workforce, knowing who’s on your platform is just as important as managing how they work.