Kohorta - Understand who download their free assets
The Company
Kohorta Studio, led by Managing Partner Roman, specializes in designing and developing high-performing websites, with a focus on the HubSpot ecosystem. Their offerings include premium themes, custom modules, and downloadable assets on the HubSpot marketplace — all geared toward helping clients scale their digital presence.
With a growing library of free resources available, Kohorta needed better visibility into who was using their tools and why — to guide both product development and marketing.
The Challenge
While HubSpot CRM tracked downloads and lead submissions, it lacked contextual data about users — such as:
- What roles downloaders held
- What companies they worked for
- Whether they were qualified leads or simply browsing
Traditional analytics gave surface-level insights, but Kohorta needed actionable user intelligence to optimize their product offerings and target follow-up.
The Solution: Reverse Contact + HubSpot Integration
To solve this, Kohorta integrated Reverse Contact directly into their HubSpot workflow. Reverse Contact enriched user data in real time — automatically retrieving LinkedIn profiles, job titles, and company details for every user downloading a free asset.
The enriched profiles were added directly into HubSpot contact records, giving Kohorta a 360° view of their audience without changing their existing CRM setup.
"Reverse Contact helped us go beyond anonymous downloads. We now know exactly who’s using our tools and how to follow up intelligently."
– Roman, Managing Partner at Kohorta Studio
Implementation Workflow
- A user downloads a free module or theme from the HubSpot marketplace
- HubSpot captures the email — triggering Reverse Contact enrichment
- LinkedIn profile, title, and company info are automatically appended to the contact
- Kohorta’s team filters and engages high-potential leads based on enriched insights
The Results
80% match rate on downloaders
Most users who submitted emails could be enriched with LinkedIn and role data, giving Kohorta clear visibility into their user base.
4x higher LinkedIn response rate
Kohorta connected directly with enriched contacts via LinkedIn, creating new conversations and client relationships from what used to be anonymous downloads.
Improved product strategy
With clear insights into which roles (e.g. marketing managers, HubSpot admins) were downloading specific assets, Kohorta refined their themes and modules to better fit real user needs.
Zero added workload for sales or support
The automation ran entirely behind the scenes, with enriched profiles auto-synced to HubSpot.
Takeaway for Product Teams and HubSpot Creators
If you're offering free digital assets — whether through HubSpot, Webflow, or your own site — and want to convert anonymous users into qualified leads:
- Enrich every download with Reverse Contact
- Push enriched data into your CRM (HubSpot, Salesforce, etc.)
- Use role/company filters to prioritize outreach
- Engage high-fit users on LinkedIn with personalized messaging
This approach turns your free resources into conversion-ready lead magnets — without any extra effort.
Conclusion
By integrating Reverse Contact into their HubSpot stack, Kohorta Studio turned anonymous traffic into rich, actionable insights — fueling product improvements, better targeting, and more effective outreach.
The result? A smarter, more connected way to scale digital product success and client relationships at the same time.
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