Fiveoffices - Automate the enrichment process

The Company

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Fiveoffices is transforming how businesses use workspace. Their platform allows companies with unused office space to rent it out to others—enabling cost savings, operational flexibility, and environmental responsibility. As businesses evolve post-COVID, Fiveoffices offers an agile solution for adapting to changing space needs.

With a focus on omnichannel acquisition and consistent customer experience, Fiveoffices is a fast-growing player in the future of work.

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The Challenge: Lack of Context in Customer Profiles

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To drive growth and engagement, Fiveoffices employs an omnichannel marketing approach—but personalization was falling short. The problem:

• New leads entered their CRM with only basic information (name, email, company)
• The marketing team had no insight into roles, decision-making power, or company size
• This made it difficult to segment users effectively or personalize follow-ups across campaigns

The goal was clear: enrich every contact with contextual information, so marketing could be more targeted and outreach more relevant.

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The Solution: Reverse Contact for Real-Time Enrichment

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Fiveoffices implemented Reverse Contact to automatically enrich user profiles as soon as they entered the CRM.

By matching email addresses with verified LinkedIn data, Reverse Contact provided:

• Job titles, seniority, and department
• Company size, sector, and location
• Direct links to LinkedIn profiles for easy outreach

The enrichment happens behind the scenes, giving marketing and sales teams immediate access to rich, organized, and actionable CRM data.

"Reverse Contact turned our CRM into a real growth engine. We’re no longer guessing who our users are—we know, and we act accordingly."
– Pierre, Head of Growth at Fiveoffices

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Implementation Flow

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1. Lead submits contact form or signs up on the platform
2. Reverse Contact API is triggered via CRM automation
3. Enriched data—including LinkedIn URL, role, and company—is added to the CRM
4. Segmented campaigns and personalized LinkedIn outreach are launched based on enriched fields

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The Results

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100% of new contacts automatically enriched in real time
No more manual lookups or incomplete profiles.

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35% increase in LinkedIn engagement
Directly connecting with leads on LinkedIn resulted in more profile views, replies, and meaningful conversations.

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Streamlined CRM and cleaner pipeline management
All incoming leads are now categorized by role and potential, allowing for smarter prioritization and faster qualification.

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Improved personalization across email and retargeting campaigns
With enriched job titles and industries, marketing campaigns became more relevant—resulting in higher open and click-through rates.

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Takeaway for B2B Marketplace Teams

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If your CRM is filled with under-enriched leads, you’re losing personalization power. Use Reverse Contact to:

• Instantly identify decision-makers
• Prioritize high-fit leads
• Connect on LinkedIn without manual research
• Improve segmentation across email, ads, and outbound

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Conclusion

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By embedding Reverse Contact into their CRM workflow, Fiveoffices unlocked deeper insights, more effective outreach, and stronger relationships with their B2B audience.

In a competitive market where knowing your customer = converting your customer, this enrichment strategy gave Fiveoffices the clarity and speed needed to grow smarter.

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