Ringover - Improve Lead Qualification and Prioritization

The Company

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Ringover is a leading business calling platform that helps companies streamline communication through cloud-based phone systems, call routing, and collaboration features. Designed for sales and support teams, Ringover allows businesses to scale their communications with ease and efficiency.

With over 800 new sign-ups per day, Ringover needed a reliable way to identify high-value leads and act fast.

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The Challenge: Too Many Leads, Too Little Visibility

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Despite strong inbound momentum, Ringover struggled to qualify and prioritize its daily influx of leads:

• Many users signed up using personal or generic email addresses, making it hard to determine who they were
• The team lacked key information like job title, company, and industry, leading to guesswork in lead follow-up
• This made it difficult for Jean-Samuel, Ringover’s founder, to focus his team’s time where it mattered most

The result? Wasted time, delayed outreach, and missed opportunities to close deals faster.

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The Solution: Lead Enrichment and Qualification at Scale with Reverse Contact

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To streamline the qualification process, Jean-Samuel implemented Reverse Contact — a SaaS enrichment tool designed to reveal the people behind the emails.

With Reverse Contact, Ringover could:

• Instantly match email addresses to LinkedIn profiles
• Enrich records with job titles, companies, and professional context
• Automate lead scoring and prioritize follow-up based on company size or role

"Reverse Contact gave us clarity at scale. We went from 800 anonymous sign-ups a day to knowing exactly who to reach, when, and why."
– Jean-Samuel, Founder of Ringover

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Implementation Workflow

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1. Each new sign-up triggers a call to Reverse Contact’s API
2. The platform returns enriched data: name, title, company, and LinkedIn URL
3. CRM records are updated automatically
4. High-priority leads are flagged for immediate sales follow-up

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The Results

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34% increase in sales conversions
With better lead data and prioritization, Ringover’s sales team closed more deals faster.

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20+ hours/week saved in manual lead research
The team no longer needed to search for job titles or LinkedIn profiles by hand.

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25% increase in sales team productivity
By eliminating manual tasks, reps spent more time on qualified conversations and less time digging for data.

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Faster time-to-close and higher ROI from inbound traffic
With clearer visibility, the team acted on hot leads immediately—maximizing value from every new sign-up.

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Takeaway for SaaS Growth Teams

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If you’re receiving high inbound volume but lack clarity on your leads:

• Use Reverse Contact to automatically enrich sign-ups with actionable context
• Qualify and prioritize based on role, company size, or decision-making power
• Reduce manual work and increase revenue with smarter targeting

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Conclusion

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By integrating Reverse Contact, Ringover transformed its lead pipeline from anonymous to actionable. With richer data and automated prioritization, the sales team saw a significant boost in conversions, efficiency, and revenue.

For fast-growing SaaS companies, knowing your leads isn't optional—it’s the difference between closing deals or missing them.

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