LeadFlow - Boosting Client Engagement

The Company

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Founded by Ben Smith in Atlanta, LeadFlow Agency helps small and mid-sized B2B companies across the U.S. and Canada grow through modern digital strategies. The agency is known for blending marketing automation with personalization—delivering measurable results in competitive markets.

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The Challenge

Most LeadFlow clients were already using ActiveCampaign for email marketing, but many wanted to expand their presence on LinkedIn—for qualifying leads, nurturing relationships, and increasing visibility. The challenge was clear: manually identifying LinkedIn profiles from email addresses was slow, inconsistent, and often neglected.

• Manual lookup of 100 contacts took 3 to 4 hours per campaign
• LinkedIn outreach was underused due to time constraints
• Email-only nurturing limited conversion potential

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The Solution: Reverse Contact + Automation Workflow

LeadFlow implemented Reverse Contact to automate LinkedIn profile discovery based on email addresses. After a successful initial test—matching 9 out of 10 emails accurately—Ben integrated the tool into their broader automation stack.

The complete solution included:

• Reverse Contact for fast LinkedIn enrichment
• ActiveCampaign as the central CRM and email tool
• Dripify to automate LinkedIn messaging and outreach

"Reverse Contact saved us hours of manual research every week. Now we identify, connect, and engage leads across channels without lifting a finger."
– Ben Smith, Founder of LeadFlow Agency

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Implementation Approach

1. Exported up to 1,000 qualified email contacts per client from ActiveCampaign
2. Used Reverse Contact to enrich the list with LinkedIn profiles (87% average match rate)
3. Synced the LinkedIn data with Dripify for scheduled outreach
4. Personalized connection requests and follow-ups
5. Tracked results across LinkedIn and email to optimize messaging

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The Results

35% increase in engagement on LinkedIn
Contacts already warmed up through email were much more receptive on LinkedIn.

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15+ hours saved per campaign
No more manual searches—every LinkedIn profile was found in seconds.

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600+ new LinkedIn connections per client within 3 months
Stronger networks translated to increased reach and more inbound interest.

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Improved brand presence across channels
Posting and engaging on LinkedIn became part of the strategy, not an afterthought.

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Actionable Takeaway

If you're a B2B marketer or agency, you can replicate this playbook:

• Start by enriching 100 high-intent leads with Reverse Contact
• Send LinkedIn connection requests that reference your email conversation
• Post once per week on LinkedIn to stay top-of-mind
• Use Dripify or another automation tool to follow up with accepted connections

You’ll start seeing measurable improvements in reach and response rates within 2–3 weeks.

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Conclusion

By integrating Reverse Contact into their lead workflow, LeadFlow Agency turned LinkedIn from a nice-to-have into a high-performing revenue channel. They reduced manual workload, improved multi-channel engagement, and helped their clients build deeper relationships that convert.

This approach is now a core part of LeadFlow’s offering—proving that smart automation, when combined with personalization, can transform client success.

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