Forest Admin - Personal Email Lead Qualification

The Company

‍

Forest Admin was built by developers, for developers. The platform solves a common pain: instead of building custom admin tools from scratch for every new project, teams use Forest Admin to generate fully functional, secure internal interfaces in minutes. It empowers non-technical teams to manage app data without bothering developers—freeing up engineering time for what matters most: shipping features.

With a client base that includes engineering and product teams at high-growth companies, Forest Admin’s focus is clear: give teams the tools they need to scale, without reinventing the wheel.

‍

The Challenge: Hidden Opportunities Behind Anonymous Emails

‍

Every week, Forest Admin collects around 485 new email addresses—totaling over 2,000 contacts per month. Of those:

• ~1,500 are personal email addresses (Gmail, Yahoo, etc.)
• Many of these lack associated names, roles, or companies
• This limits lead qualification and leaves teams blind to valuable prospects

With no visibility into the individuals behind these emails, Forest Admin risked missing out on high-potential opportunities—particularly from developers signing up with personal accounts.

‍

The Solution: Enrichment and Prioritization at Scale with Reverse Contact

‍

Forest Admin integrated Reverse Contact to enrich both personal and professional email addresses with LinkedIn data. The goal: accelerate lead qualification and uncover which contacts were working at relevant companies and had a strong potential need for the product.

Using Reverse Contact, the team could now:

• Associate personal email addresses with verified LinkedIn profiles
• Retrieve job titles, seniority levels, and company info
• Feed enriched data into their CRM for automated scoring and segmentation

‍

"Reverse Contact helps us see the people behind the signups—especially the ones we used to miss. It’s made our pipeline cleaner, more actionable, and far more accurate."
– Tancrede Le Merrer, Head of Sales at Forest Admin

‍

Implementation Flow

‍

1. Weekly batch of ~500 new signups collected
2. Reverse Contact API processes emails to match LinkedIn profiles
3. Enriched data (name, title, company, industry) added to CRM
4. High-value leads tagged, scored, and routed to sales for outreach

‍

The Results

‍

72% enrichment rate on all emails
Reverse Contact successfully enriched more than 7 out of 10 email addresses—including a large share of personal emails.

‍

Improved visibility into 1,000+ personal accounts monthly
What were previously unidentifiable contacts are now clearly mapped to companies and roles.

‍

Accelerated lead qualification and prioritization
Sales teams can now focus on decision-makers and technical leads at companies that match their ideal customer profile (ICP).

‍

Higher activation from previously missed leads
By uncovering the people behind anonymous signups, Forest Admin was able to reactivate dormant leads that had gone unnoticed.

‍

Takeaway for Developer-Focused SaaS Teams

‍

If you offer a self-serve or developer-first product and struggle with anonymous signups:

• Reverse Contact helps you unmask personal email addresses
• Segment and qualify leads automatically based on role and company
• Focus your sales and marketing efforts where they’ll have the most impact

‍

Conclusion

‍

For a product like Forest Admin, where many signups come from technical users using personal emails, Reverse Contact delivered critical visibility and lead intelligence. The result: a faster qualification process, more high-quality conversations, and a better-aligned sales pipeline.

When your best leads are hiding behind a Gmail address, Reverse Contact helps you bring them to light.

‍